The phrase refers to the cost of a specific pickup truck model, the Isuzu D-Max, within the Guatemalan market. It represents the financial investment required to acquire this vehicle in Guatemala. The price can vary based on factors like trim level, engine type, and optional features. For example, a base model D-Max with a standard engine will generally have a lower cost than a fully equipped, high-performance version.
Understanding the market value of the Isuzu D-Max in Guatemala is crucial for both prospective buyers and automotive businesses. Buyers need this information to make informed purchasing decisions, comparing different models and negotiating prices. Automotive businesses utilize this data for pricing strategies, inventory management, and competitive analysis within the Guatemalan automotive sector. Historically, pickup trucks have been a popular choice in Guatemala due to their versatility and ability to navigate diverse terrains, contributing to a steady demand for vehicles like the D-Max.