The phrase refers to a specific line of athletic footwear characterized by its robust design and prominent cushioning technology. This type of shoe often features a combination of visible air cushioning units throughout the sole, intended to maximize impact absorption and provide a responsive feel. Examples include models known for their bold lettering and basketball-oriented design aesthetics.
The significance of this footwear lies in its impact on both performance and style. The enhanced cushioning can benefit athletes during high-impact activities. Moreover, the distinct visual design has made these shoes influential in street style and popular culture, leading to retro releases and continued demand for its unique aesthetic and performance features. The historical context reveals these models were originally designed for basketball, gaining popularity in the 1990s for their association with prominent athletes.